LV SWOT Analysis
3.2 SWOT Analysis There are four strategies element that applicable to the LV brand that have been known as SWOT analysis. This analysis are match the internal strengths of LV to attractive opportunities in the market, while overcoming weaknesses and minimizing threats (Keller, 2012). The following is SWOT analysis of LV. 3.2.1 Strengths In this context, LV has strong brand heritage (Lois Vuitton, 2010). This is why LV can be popular for decades, because LV is very concerned about the heritage of its product so that LV able to attract the attention of customers. According to Keller (2009), customers appreciate luxury brands that have history and heritage. The reason is because, history and heritage lead to credibility, authenticity and legitimacy in the eyes of consumers. LV which is a product of the French country is the oldest luxury brand with the longest heritage in fashion history. Therefore, the privilege that has been established at the end of the 19...